TIP – Get to the point quickly in your mailings.
Are you keen to generate a higher response to your direct mailings?
Get to the point quickly. The internet is not the only place where people skim read nowadays; mail received by post is initially read quickly too, meaning you have just a couple of seconds to capture the reader’s attention. If you succeed, the recipient will then take a little more time to read your mailing better. So make sure you have an attention-grabbing header, introduction, images and sub-headings to attract their interest.
Ultimately, a direct mailing has just one objective: a high response. Tests have demonstrated that the use of a printed cardboard envelope from Holland Special Envelopes generates 4 times more response than a traditional paper one. A printed cardboard envelope particularly catches your target group’s attention when it lands on their doormat or desk.
Are you keen to generate more response to your direct mailings?
If so, contact us and ask for Niels Dekker. Alternatively, you can send an e-mail to email@example.com or call him direct on +31 (0)6 22 52 28 18.